Antler Artwerk
Antler Artwerk is a small startup company. It branched off from Abrams ACS, a fine arts storage, shipping, and installation company. Antler Artwerk builds stretcher bars and stretches canvases for local artists in the New York City Metropolitan Area.
Collaborators: Daniel Abrams (Owner)
2.2k
increase in new website sessions on a year-to-year basis
34%
increase in website engagement
3.2k
increase in sales on a month to month basis
Sales, Sales, Sales
Design a website that reflects the Antler Artwerk brand and is easy for any artist, young or old, to navigate, view products, and contact us to place an order. Most importantly, the website was designed without a corporate design language.
The original logo was just an antler skull. I wanted to emphasize that it's a workshop where everything is handmade. I collaborated with the owner to decide what would make the company stand out while still feeling unique and modern. We chose a simple saw blade to continue the workshop and hands-on craft imagery.
What is Antler Artwerk?
Modern yet welcoming. That was the goal that was given to me for the brand. We wanted to show that the products these artists are buying are handmade and handled with care and precision.
An "Art" Collection
The main objective of the portfolio section was to emphasize the handmade products. We wanted to show a collection of photos ranging from workers at work to tools, with the workshop arranged like a gallery show.
Yellow sticker
What is the purpose of a sale? How do we attract people to the page and, most importantly, keep them there?
What are stretcher bars, panels and float frames?
We sold only 3 different types of products, so we dedicated one page to each. Each product gets the same care, so we included detailed explanations of what each product is, the materials we use, and the process we follow to make sure each one comes out perfectly.
How do we make sales?
A form would be present for them to put in an inquiry, and if they have any questions, the email and number are provided for them.
Key Takeaways
User impact: Increased website traffic by 25% as well as an increase in form submissions and user flow towards contact section.
User flow: Consistently researching and refining user flow throughout the design process makes it easier for the designer to understand which sections viewers visit first and to emphasize or redirect them.
Role: UX designer
Timeline: July-December 2025
Tools: Figma, Adobe Creative Cloud
